Gender
Female: 58%
Male: 42%

Age
Median age: 27/50

Income
Average Income: $122,300
Earn more than
$250,000/year: 35%

Marital status
Married: 44%
Single: 52%
Separated/Divorced:57%
Living with Partner: 53%

Education
College degree or more:65%
Graduate Degree:33%

Car
Median car value: $32,000
Car value over $65,000: 21%

Home
Average home value: $350,000
Own second home: 26%

Lifestyle travel
Have Traveled in the past
3 years: 87%
• Continental USA: 70%
• Caribbean: 60%
• Europe: 35%

Consumption
1 can a day: 62%
2 cans a day: 21%
3 cans a day: 6%
other: 11%

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Physical Activity
Gym 3 times per week
or more: 27%
Gym 2 times per week: 34%
Sedentary and others: 39%

Physical Activity
Spa and beauty salon
3 times a week: 29%
Spa and beauty salon
2 times a week: 53%
Spa and beauty salon
once per month: 18%

Physical Activity
Leisure sports
(tennis, golf, ski, etc): 74%
Extreme sports : 27%

Sales
Online:84%
Non Online:16%

Sales
Spa: 37%
Gyms: 18%
High altitude spots: 14%
Nightclubs: 1.5%

Sales
Ski resorts: 3%
Polluted city: 9%
Retail stores: 17.5%